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Professional Expertise

Bruce has over 20 years of experience working with executives to improve their effectiveness, leadership skills, and business savvy. Bruce’s approach focuses on conducting a thorough assessment of an individual’s leadership capabilities and providing practical action steps to achieve desired behavioral change.  He is an expert in the areas of leadership development, strategic team facilitation, and executive assessment.

Prior to starting his coaching practice, Bruce served as a vice president at two nationally-known human resource consulting firms. He also was the director of a behavioral health care company and a non-profit organization. He has taught graduate classes in psychology at Loyola Marymount University, Antioch University, and Pepperdine University and has lectured on developing leaders to the UCLA Business and Management Extension Program, to the UCLA Professional Development Program, and to numerous groups of entrepreneurs.  In his academic life, Bruce has researched the attitudes, characteristics, and thinking patterns of high achievers.

Bruce’s clients include executives and teams within such industries as biotechnology, aerospace technology, global security, automotive, entertainment and amusements, toy manufacturing, and publishing.

Recent Coaching Assignments

  • Chief Information Officer of a $25 billion company to improve his executive decision making and executive branding as well as to increase his credibility with corporate staff
  • The Chief Technology Officer of a global Fortune 50 manufacturing company who made the necessary behavioral improvements resulting in being perceived less as a “bully” and more as a motivating leader
  • An Executive Vice President of Finance of a Fortune 500 entertainment company whose command-control and alienating leadership style caused high turnover. The results of the coaching included improved executive brand and a reduction in turnover.
  • Chief Technology Officer of a Fortune 100 company to improve his communication skills by developing a more persuasive and motivating style
  • President of a $400 million business unit of a Fortune 100 high technology company to be more strategic in his thinking and build a stronger management team. He was subsequently promoted and took over a $700 million business unit with over 3,200 employees.
  • Regional Vice President of a Fortune 500 financial services company to improve his influencing skills and political savvy. Coaching focused on changing his aggressive approach into a more collaborative one.
  • A female executive of a Fortune 500 bio-technology company was derailing due to an intimidating leadership style. The results of the coaching included a promotion with an opportunity to launch a new product.
  • Regional Vice President of a Fortune 500 financial services company to improve her influencing skills and political savvy
  • Executive Vice president of an international Fortune 500 financial services company to build collaborative relationships with co-workers and internal clients
  • President of an entertainment business to improve strategic decision making, develop a more effective management style, and increase team productivity

Education and Professional Affiliations

  • Ph.D. in Educational Psychology, University of Southern California
  • M.S. in Education, University of Southern California
  • B.A. in Psychology, San Diego State University
  • California Licensed Psychologist
  • Member, American Psychological Association-Consulting Psychology Division
  • Author of the book “The Prodigal Executive-Coaching Executives Too Painful to Keep, Too Valuable to Fire”